CEO Hack

The 12 Week Year

Cover of the book "The 12 Week Year" by Brian P. Moran and Michael Lennington, subtitled "Get More Done in 12 Weeks Than Others Do in 12 Months," published by Wiley.

Cover of the book "The 12 Week Year" by Brian P. Moran and Michael Lennington, subtitled "Get More Done in 12 Weeks Than Others Do in 12 Months," published by Wiley.

Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your “year” to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

Turn your organization's idea of a year on its head, and speed your journey to success.

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