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A person's hand holding the book "Good to Great" by Jim Collins against a black background. The book has a bright red cover with white and yellow text.
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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

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Sleep at the push of a button! Get the world's most advanced app for sleep and power naps. Fall asleep fast, stay asleep, and wake up feeling refreshed.

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Ontraport is a "business automation software for entrepreneurs, solopreneurs and small businesses" that incorporates tools like CRM, marketing automation, ECommerce and reporting"

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Join the world's leading professional video platform and grow your business with easy-to-use, high-quality video creation, hosting, and marketing tools.

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The image shows the word "duda" in white lowercase letters on an orange rectangular background.
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Duda is a responsive website builder for digital marketing agencies, hosting companies, and online directories.

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With 100,000 users worldwide, Decktopus is a presentation tool helping businesses grow their online presence in the least complicated way and within a short period of time through editable, interactive, and professional templates.The tool consists of more than 100 templates that are ready to use. All you need to bring is your content! Decktopus allows you to both share your documents, presentations, and proposals online, or embed them on your website & email directly.

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Collaborate for free with online versions of Microsoft Word, PowerPoint, Excel, and OneNote. Save documents, spreadsheets, and presentations online, in OneDrive. Send emails with business emails through Outlook. Share them with others and work together at the same time.

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The LiveSwitch logo featuring the word "Live" in blue script and "Switch" in black script on a white background.
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LiveSwitch is the world-leading communications platform for small businesses and entrepreneurs. We are dedicated to leveling the playing field, so that all businesses have an equal shot at success and the freedom it provides. To achieve this, we provide world-class technologies to help small businesses thrive—directly saving them money, making them money, saving them time, and helping them serve their customers better. Virtual estimates, on-site documentation, and AI built for small businesses are some of the many offerings we provide. We use innovative video and photo technologies to achieve this. Our dream is that all entrepreneurial companies have a better shot at success by using our technology.

Demo: https://ceohack.co/refer/liveswitch-demo

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Dubsado is a business management solution designed to cut out the busywork. Build relationships, schedule appointments, and create workflows to streamline your projects from start to finish. Start a free trial. Book a demo.

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