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The logo of Vista Social features a blue and white circle resembling a landscape next to the text "vistasocial" in lowercase letters with "vista" in black and "social" in blue.
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Vista Social: Social Media Management Platform Vista Social is an all-in-one social media management platform offering powerful tools to enhance marketing efforts on various social media platforms like Instagram, TikTok, and more

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Logo for StoryChief featuring a simple graphic design on the left and the company name in bold, navy blue text on the right.
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Create, Publish, and Distribute High-Quality Content That Drives Traffic and Engagement. From 3 Hours to Less Than 5 Minutes to Publish on All Our Digital Channels. Publishers. Governments. E-books & Guides. Human Resources. Brand Guidelines. Agencies.

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A person's hand holding the book "Good to Great" by Jim Collins against a black background. The book has a bright red cover with white and yellow text.
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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

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Logo of "cody" with a speech bubble icon, captioned "Your AI-Assistant for Business" in white and gradient blue-pink text on a black background.
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Cody is an AI-powered virtual employee that can assist your business in various tasks, such as answering questions, completing tasks, onboarding new hires, ...

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The image shows the StackPath logo with white text on a black background.
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StackPath is a platform of computing infrastructure and services built at the edge of the cloud. So, if you’re a developer, now you can build and deploy right on the Internet’s front steps. That way users of your app, website, API, content, or whatever else you’re building in the cloud don’t bounce around the world before reaching you, and will have a fast, secure, and seamless experience.

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The image displays the word "ontraport" in blue text centered on a black background with blue abstract shapes in the corners.
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Ontraport is a "business automation software for entrepreneurs, solopreneurs and small businesses" that incorporates tools like CRM, marketing automation, ECommerce and reporting"

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Harbor Compliance
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Founded by a team of government licensing specialists and technology trailblazers, Harbor Compliance is a leading provider of compliance solutions for companies of all types and sizes. Since 2012, we have helped more than 25,000 clients apply for, secure, and maintain licensing across all industries.

 

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Asana logo showing three gradient pink and orange dots forming a triangle above the word "asana" in dark blue lowercase letters.
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Asana is a web and mobile application designed to help teams organize, track, and manage their work.

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Bitdefender logo featuring the brand name in bold black text beneath a stylized red swoosh design.
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Lightning-fast free antivirus

Bitdefender Antivirus Free Edition is blazing fast, free to use, and loaded only with the bare-bones protection features that every computer needs.

  • Installs in seconds, runs at max speed without slowing down your PC or Apple Device
  • Good for gaming, image and video editing, and resource-intensive applications
  • Powerful protection packed into a light solution
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Navy blue "ruby" logo on a white background with stylized geometric lettering.
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Ruby serves small businesses by delivering exceptional customer experiences over the phone and online via website chat.

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