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Grasshopper logo with a green stylized insect eye symbol and text reading "Grasshopper" and "The Entrepreneur's Phone System.
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A virtual phone system can help your business stay organized with many calls coming in. Sound professional and stay connected.

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Green spiral logo with splatter design, with the text "dreamstime" written below it.
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Find the perfect stock photos, images and vectors for your project. Quickly search over 131 million images including free and public domain images.

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An illustration of a laptop displaying the "Elegant Themes" logo, surrounded by design-related icons like a pencil, charts, gears, and image placeholders, set against a purple background.
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Elegant Themes builds amazingly beautiful Premium WordPress Themes coupled with advanced functionality and awesome support. They are a leader in the industry, providing hundreds of thousands of customers with the tools they need to create stunning and powerful website on the WordPress platform.

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Advertisement for the WordPress plugin "Pretty Links" by Blair Williams, featuring a download button and a blue background with a star logo.
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Pretty Links is a Plugin for WordPress that will enable you to shrink, cloak, track, organize, share and test all of your links on your own domain and server.

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A blue background with the word "Looka" in white text next to a white geometric shape resembling an abstract hexagon.
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Use Looka's AI-powered platform to design a logo, make a website, and build a brand you love.

Create a business card with AI: https://ceohack.co/refer/looka-business-card-ai

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Logo of Shopify featuring a green shopping bag with a white "S" on it, followed by the word "shopify" in lowercase black letters against a white background.
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We're not just an ecommerce software, Shopify is the best ecommerce platform that has everything you need to sell online, on social media, or in person.

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Screenshot of Audacity audio editing software displaying a waveform with the application’s interface, including various buttons, tools, and menus. The logo and name "Audacity" are visible prominently.
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Audacity is an easy-to-use, multi-track audio editor and recorder for Windows, Mac OS X, GNU/Linux and other operating systems. Developed by a group of volunteers as open source.

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A logo with bold black text "HEADLINER" and below it, the tagline "FREE VIDEO EDITOR. BUILT FOR CREATORS." on a gradient blue to purple background.
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Easily create videos to promote your podcast, radio show or blog. Share to Instagram, Facebook, Twitter, YouTube, Linkedin and anywhere video lives.

See examples on the I AM CEO Podcast

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A person's hand holding the book "Good to Great" by Jim Collins against a black background. The book has a bright red cover with white and yellow text.
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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

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Logo of NordVPN with a blue background. Text reads: "NordVPN" and "Take Your Online Anonymity Seriously.
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NordVPN is a personal virtual private network service provider. It has desktop applications for Windows, macOS, and Linux, mobile apps for Android and iOS, as well as an application for Android TV. Manual setup is available for wireless routers, NAS devices and other platforms.

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