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WP Engine provides managed WordPress hosting for mission critical sites around the world. Amazing support, enterprise class, & optimized for WordPress.

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A person's hand holding the book "Good to Great" by Jim Collins against a black background. The book has a bright red cover with white and yellow text.
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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

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Image of a white rectangular device with a large red button featuring a white plus sign. The text "BACKUP BUDDY" is written below the button, and three small blue lights appear at the bottom of the device.
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Your WordPress website needs a reliable backup strategy using a trusted WordPress backup plugin like BackupBuddy. WordPress doesn’t include built-in backups, so we built BackupBuddy in 2010 to meet the need for a solid WordPress backup solution.

Even your host backup may not be enough if you experience a server crash. Other WordPress security issues include hacks, malware, user error, deleted files and running bad commands. All of these things can completely wipe out your WordPress site forever. Having a current backup of your WordPress website is critical for protecting your website. BackupBuddy is here to help.

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The Hootsuite logo over a background of a person typing on a laptop with a plant, eyeglasses, and a notebook on a white table.
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Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube.

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Google Voice logo with the Google name above and a green chat bubble containing a white telephone icon below.
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A Google Voice number gives users one number that can receive calls from all of their various phones. Users can customize their account so that when someone calls a user's Google Voice phone number, it can ring on all of their phones, or just certain phones that a user selects.

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Pi

Text image with the words "Talk to Pi, your personal AI" and website URL "heypi.com" on a beige background.
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Meet Pi, your personal AI. A new class of AI, Pi is designed to be a kind and supportive companion offering conversations, friendly advice, and concise information in a natural, flowing style. The Pi experience is intended to prioritize conversations with people, whereas other AIs serve productivity, search, or answering questions. Pi is a coach, confidante, creative partner, or sounding board

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A diverse group of six people using various digital devices stands against a blue background. Text in the image reads: "WP4CEOs. Become a WP Ninja. 20+ videos helping you to become a WordPress master.
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Become a WordPress Ninja with these 20+ Videos to help you manage and update your WordPress Website or Blog.

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The image features the Adobe Podcast logo with the word "BETA" in a gray box on the right side.
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Remove noise from voice recordings with speech enhancement

Speech enhancement makes voice recordings sound as if they were recorded in a professional studio.
Logo for SquadCast featuring a yellow microphone and waveform icon on the left and the text "SquadCast" in yellow on a dark background.
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SquadCast is about making it easier for you and your guests to spend time having meaningful conversations without compromising quality in a remote conversation.

Record studio-quality podcasts from anywhere

Record remotely, simplify editing and create engaging podcasts with an intuitive platform that allows you to connect with anyone, anywhere.

Check this out on how to be a great guest on SquadCast: https://ceohack.co/refer/squadcast/how-to-be-a-great-guest

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Infusionsoft is the industry's longest-running and most powerful product, offering an all-in-one solution that provides advanced marketing and sales automation, fully customizable campaigns, and powerful app integration.

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