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Blue Zoom logo featuring a white video camera icon inside a circle with the word "Zoom" written below it.
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Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems. Zoom Rooms is the original software-based conference room solution used around the world in board, conference, huddle, and training rooms, as well as executive offices and classrooms. Founded in 2011, Zoom helps businesses and organizations bring their teams together in a frictionless environment to get more done.

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An image with the words "SUPER MEME" in bold capital letters, with "SUPER" in purple and "MEME" in white set against a purple background.
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Turn text into memes using AI Meme Generator in 110+ languages.

For marketers, educators and influencers.

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The logo of Vista Social features a blue and white circle resembling a landscape next to the text "vistasocial" in lowercase letters with "vista" in black and "social" in blue.
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Vista Social: Social Media Management Platform Vista Social is an all-in-one social media management platform offering powerful tools to enhance marketing efforts on various social media platforms like Instagram, TikTok, and more

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Logo of Weebly with the word "weebly" in white lowercase letters against a blue background.
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Weebly's free website builder makes it easy to create a website, blog, or online store. Find customizable templates, domains, and easy-to-use tools for any type.

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FollowUpThen logo on a blue background. The logo features the text "followupthen" in white with a light blue upward-pointing arrow below the text.
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FollowUpThen is a service (with free and paid versions) that works through your email account to send reminders to your inbox exactly when you need them.

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Image showing the RingCentral logo with various electronic devices (laptop, smartphones) displaying messaging interfaces. A person stands next to one of the phones, dressed formally and looking at the screen.
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RingCentral for Desktop is a comprehensive communications solution with voice, fax, text, conferencing, and web meetings. No need to use separate applications for your day-to-day calls, conferencing, and online meetings.

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The image shows the WordPress.com logo with a white "W" inside a circle above the text "WordPress.com" on a blue background.
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WordPress.com and WordPress.org are distinct platforms, though both are based on the same core WordPress software. WordPress.com offers a managed hosting service with a simpler user experience, while WordPress.org provides the software for free, requiring users to find their own hosting and manage the site themselvesThe key difference lies in the level of control and management: WordPress.com handles hosting and maintenance, while WordPress.org gives users complete control over their site's hosting, plugins, themes, and more. 

The image shows the GMass logo, featuring a red square with a white stylized 'G' and 'M' forming an envelope shape, followed by the word "GMass" in red text.
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GMass is a free email marketing add-on for Gmail.
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Book cover of "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne, featuring a blue ocean background and text highlighting over 4 million copies sold worldwide.
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The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

  • A new preface by the authors: Help! My Ocean Is Turning Red
  • Updates on all cases and examples in the book, bringing their stories up to the present time
  • Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years

 

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

Logo of "cody" with a speech bubble icon, captioned "Your AI-Assistant for Business" in white and gradient blue-pink text on a black background.
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Cody is an AI-powered virtual employee that can assist your business in various tasks, such as answering questions, completing tasks, onboarding new hires, ...

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