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Use ClickFunnels™ To Quickly Create High-converting Sales & Marketing Funnels. Start Your Free 14-day Trial Today To Start Automating Your Business. Incredible Community. Powerful Email Automation. Tons of Free Training. Dozens of Integrations.

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A promotional graphic for NotebookLM with the slogan "Think Smarter, Not Harder" and a button labeled "Try NotebookLM.
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NotebookLM is an AI-powered note-taking and research assistant developed by Google. It allows users to upload documents and then interact with those documents using AI, creating a personalized and interactive learning or research experience. 

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Logo of Shopify featuring a green shopping bag with a white "S" on it, followed by the word "shopify" in lowercase black letters against a white background.
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We're not just an ecommerce software, Shopify is the best ecommerce platform that has everything you need to sell online, on social media, or in person.

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Todoist app logo on a red background with various task-related icons.
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Trusted by over 20 million people, Todoist is the best online task management app and to-do list. For Web, iPhone, iPad, Android, Chrome, Outlook and many more!

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Screenshot of the "heatmap for WordPress - Realtime analytics" plugin, displaying a heatmap overlay on a webpage with colorful hotspots indicating user interactions.
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heatmap provides realtime analytics and mouse tracking that helps sites editors understand in seconds which are their best performing contents. heatmap is used to optimize the traffic flow on websites and significantly reduce exit rates.

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A person's hand holding the book "Good to Great" by Jim Collins against a black background. The book has a bright red cover with white and yellow text.
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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

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Cover of the book "The 12 Week Year" by Brian P. Moran and Michael Lennington, subtitled "Get More Done in 12 Weeks Than Others Do in 12 Months," published by Wiley.
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Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

  • Explains how to leverage the power of a 12-week year to drive improved results in any area of your life
  • Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
  • Authors are leading experts on execution and implementation

Turn your organization's idea of a year on its head, and speed your journey to success.

Logo for Mighty Networks with a stylized white letter "M" on the left and the words "mighty networks" in lowercase next to it, on a dark gray background.
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Create a community, livestream, build online courses, run events, and charge for access all in your very own Mighty Network.

A Mighty Network brings together your community, online courses, sales pages, and more in one place under your brand, available on every platform. It connects members to each other so that your brand gets more valuable for every member with each new person who joins. Now you can use the same underlying dynamic that built Instagram, LinkedIn, and Facebook in your own digital business.

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Screenshot of a Doodle online scheduling app interface showing available and unavailable times for Tom, Paula, and Chris on February 7, 2016.
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Doodle is the simplest way to schedule meetings with clients, colleagues, or teams.

Global enterprises worldwide are leveraging our scheduling platform and our powerful API, to discover how Doodle can help them save time, close more sales deals, and decrease time-to-hire for job candidates.

Doodle is headquartered in Zurich, with offices in Atlanta, Belgrade, Berlin, and New York City.

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Botpress logo featuring a black circle with three interconnected hexagons on the left and the word "botpress" in black lowercase letters on the right.
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Botpress is an open-source chatbot builder software for chat management. Automate your business with an open-source chatbot platform with AI support.

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