Directory
- AI (44)
- Apps & Software (66)
- CRM (5)
- Scheduling (7)
- Books (23)
- Business Supplies (4)
- CBNation Resources (6)
- DMV CEO (1)
- Community Resources (4)
- Courses (3)
- Event (1)
- Facebook Group (1)
- Financial (7)
- Free / Freemium (56)
- General (1)
- Gig Economy (6)
- Gresh's Favorites (9)
- Habits (7)
- Evening Routine (5)
- Morning Routines (5)
- Health & Wellness (4)
- Meditation (3)
- Human Resources & Human Capital (16)
- Payroll (2)
- Virtual Assistant (10)
- I AM CEO Podcast Guest (2)
- Insurance (1)
- Legal (4)
- Marketing, Advertising, PR (72)
- Mobile (2)
- Other (7)
- Phone (6)
- Podcasting (25)
- Productivity (8)
- Program & Courses (3)
- Sales (13)
- Security (4)
- Technology (3)
- Video (19)
- Website Resources (84)
- Browser Extensions (7)
- Ecommerce (1)
- Stock Photography & Video (8)
Help 4 Podcasts: Launch and Grow a Podcast Without Building an In-House Production Team
Business Website Address : ceohack.co/refer/Help4Podcasts
What Is Help 4 Podcasts?
Help 4 Podcasts is a podcast production and support service that helps entrepreneurs, business owners, coaches, consultants, and organizations launch, manage, edit, publish, and grow podcasts. It provides operational support that allows hosts to focus on creating valuable conversations while reducing the workload associated with podcast production.
Help 4 Podcasts: Launch and Grow a Podcast Without Building an In-House Production Team
The Problem
Many entrepreneurs understand the value of podcasting.
It builds authority.
Creates relationships.
Generates content.
Expands visibility.
Strengthens personal brands.
And opens doors to new opportunities.
The challenge is not recording episodes.
The challenge is everything that happens afterward.
Editing.
Publishing.
Show notes.
Distribution.
Scheduling.
Promotion.
Production workflows.
Most founders quickly discover that podcasting is not a content problem.
It's an operational problem.
Without systems, consistency becomes difficult.
Episodes get delayed.
Momentum disappears.
And a promising podcast becomes another unfinished project.
What Is Help 4 Podcasts?
Help 4 Podcasts is a podcast production and support service designed to help business owners manage the operational side of podcasting.
Rather than building an internal production team or learning every technical aspect of podcast management, entrepreneurs can leverage specialized support to streamline production workflows.
For Builders, this creates a simpler path to maintaining a professional podcast presence without significantly increasing workload.
Why It Matters for Builders
Most entrepreneurs underestimate the leverage created by conversations.
One podcast episode can build trust.
Generate content.
Create relationships.
Establish authority.
And produce opportunities long after it is published.
The problem is that consistency requires systems.
Without operational support, many founders abandon podcasting because production becomes overwhelming.
Help 4 Podcasts helps entrepreneurs stay focused on their highest-value activity: having meaningful conversations.
This creates leverage.
Instead of spending hours editing and managing production tasks, founders can focus on thought leadership, networking, and audience building.
The result is more consistency, better content output, and greater long-term visibility.
3 Practical Use Cases
Use Case #1: Launching a Business Podcast
Problem
Entrepreneurs want to start a podcast but feel overwhelmed by production requirements.
How Help 4 Podcasts Helps
The service provides production support that simplifies the launch process.
Business Outcome
Faster podcast deployment and improved consistency.
Use Case #2: Maintaining Publishing Consistency
Problem
Busy founders struggle to keep episodes moving through production and publishing workflows.
How Help 4 Podcasts Helps
Operational support helps manage ongoing podcast activities.
Business Outcome
More reliable publishing schedules and stronger audience engagement.
Use Case #3: Turning Conversations Into Marketing Assets
Problem
Podcast recordings often create value but require significant work before they can be shared effectively.
How Help 4 Podcasts Helps
Production workflows help move content from recording to publication more efficiently.
Business Outcome
Increased content output and improved marketing leverage.
CEO Growth Hack
Most entrepreneurs think podcasts are content channels.
The smartest entrepreneurs understand podcasts are relationship platforms.
Every guest creates a connection.
Every episode builds trust.
Every conversation becomes an asset.
The mindset shift Help 4 Podcasts enables is moving from content creation to content systems.
Instead of asking:
"How do I find time to produce a podcast?"
Ask:
"How do I build a system that allows my podcast to operate consistently?"
This is how Builders become Architects.
Builders record episodes.
Architects create content ecosystems.
Builders focus on individual episodes.
Architects focus on long-term audience growth.
The businesses that benefit most from podcasting are often the ones that create sustainable systems around it.
Key Benefits
- Simplifies podcast production
- Improves publishing consistency
- Reduces operational workload
- Supports audience growth
- Helps create authority-building content
- Increases content leverage
- Allows founders to focus on conversations
- Creates scalable podcast systems
Best For
- Entrepreneurs
- Founders
- CEOs
- Consultants
- Coaches
- Agency Owners
- Personal Brands
- Thought Leaders
- Business Podcasters
- Content Creators
CEO Nugget
A great podcast isn't built by recording more episodes. It's built by creating a system that makes consistency possible.
Ready to Simplify This?
If you're spending too much time managing podcast production or struggling to stay consistent, Help 4 Podcasts can help create a more efficient production process so you can spend more time building relationships and less time managing technical details.
Easily create videos to promote your podcast, radio show or blog. Share to Instagram, Facebook, Twitter, YouTube, Linkedin and anywhere video lives.
See examples on the I AM CEO Podcast
Hotjar: See Why Visitors Leave Before You Spend More Money Driving Traffic
What Is Hotjar?
Hotjar is a website analytics and user behavior platform that helps businesses understand how visitors interact with their websites. Through tools such as heatmaps, session recordings, feedback collection, and user insights, Hotjar helps entrepreneurs identify friction points and improve website performance.
Hotjar: See Why Visitors Leave Before You Spend More Money Driving Traffic
The Problem
Most entrepreneurs have a traffic problem.
Or at least they think they do.
They invest in SEO.
Run ads.
Create content.
Build social media audiences.
Drive visitors to their website.
Yet conversions remain low.
The natural response is to buy more traffic.
But more traffic rarely fixes a broken experience.
Visitors arrive.
Browse briefly.
Get confused.
Lose interest.
Leave.
And the business never learns why.
The challenge isn't always attracting visitors.
The challenge is understanding what happens after they arrive.
What Is Hotjar?
Hotjar is a user behavior and website insights platform that helps businesses understand how people interact with their websites.
Rather than focusing only on traditional analytics metrics, Hotjar provides visibility into user behavior, engagement patterns, feedback, and visitor experiences.
For Builders, Hotjar helps answer one of the most important business questions:
Why aren't visitors converting?
Why It Matters for Builders
Most founders make website decisions based on assumptions.
They think visitors are clicking certain buttons.
Reading certain content.
Following certain paths.
The reality is often different.
What people actually do matters more than what we think they do.
Hotjar helps entrepreneurs replace assumptions with observations.
This creates leverage.
Instead of guessing which improvements might increase conversions, founders can identify actual friction points and focus resources where they matter most.
The result is smarter decisions and more effective optimization efforts.
3 Practical Use Cases
Use Case #1: Improving Landing Page Performance
Problem
Businesses invest heavily in landing pages but struggle to understand why conversions are low.
How Hotjar Helps
Visitor behavior insights reveal areas where users experience confusion or friction.
Business Outcome
Improved conversion rates and more effective marketing campaigns.
Use Case #2: Optimizing Customer Journeys
Problem
Website visitors often leave before completing important actions.
How Hotjar Helps
Businesses gain visibility into how users navigate the website.
Business Outcome
Better user experiences and increased engagement.
Use Case #3: Making Data-Driven Website Decisions
Problem
Entrepreneurs frequently make website changes based on assumptions.
How Hotjar Helps
Behavioral insights provide evidence for optimization decisions.
Business Outcome
Smarter improvements and reduced wasted effort.
CEO Growth Hack
Most entrepreneurs believe growth comes from more traffic.
The smartest entrepreneurs know growth often comes from better conversion.
Doubling traffic is difficult.
Improving a customer experience is often easier.
The mindset shift Hotjar enables is moving from traffic obsession to customer understanding.
Instead of asking:
"How do I get more visitors?"
Ask:
"What is preventing current visitors from becoming customers?"
This is how Builders become Architects.
Builders chase traffic.
Architects optimize systems.
Builders focus on volume.
Architects focus on efficiency.
The businesses that scale profitably are often the ones that improve existing performance before increasing acquisition efforts.
Key Benefits
- Reveals visitor behavior patterns
- Helps identify conversion barriers
- Supports website optimization
- Improves user experience
- Provides customer insights
- Reduces guesswork
- Supports data-driven decisions
- Helps improve marketing ROI
Best For
- Entrepreneurs
- Founders
- CEOs
- Ecommerce Businesses
- Marketing Teams
- SaaS Companies
- Agency Owners
- Conversion Optimizers
- Growth Marketers
- Website Owners
CEO Nugget
Before spending more money on traffic, make sure your website isn't quietly turning visitors away.
Ready to Simplify This?
If you're investing in marketing but struggling to understand why visitors aren't converting, Hotjar can help uncover what's really happening on your website so you can spend more time improving results and less time guessing what went wrong.
heatmap provides realtime analytics and mouse tracking that helps sites editors understand in seconds which are their best performing contents. heatmap is used to optimize the traffic flow on websites and significantly reduce exit rates.
Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube.
Harbor Compliance: Simplify Business Compliance Before It Slows Your Growth
Business Website Address : ceohack.co/refer/harbor-compliance
What Is Harbor Compliance?
Harbor Compliance is a business compliance platform that helps companies manage entity formation, business licensing, registered agent services, annual reports, tax registrations, and ongoing regulatory compliance. It combines compliance software with managed services to help businesses stay compliant while reducing administrative workload.
Harbor Compliance: Simplify Business Compliance Before It Slows Your Growth
The Problem
Starting a business is exciting.
Staying compliant isn't.
Business licenses.
Annual reports.
State registrations.
Registered agents.
Tax registrations.
Foreign qualifications.
Renewals.
Deadlines.
As your business grows, so does the paperwork.
Expand into another state?
New compliance requirements.
Hire employees?
Additional registrations.
Launch a new service?
More regulations.
Miss one deadline and you could face penalties, late fees, or even lose your good standing.
The challenge isn't growing your business.
It's keeping up with the regulations that come with growth.
What Is Harbor Compliance?
Harbor Compliance is a business compliance platform that helps organizations manage regulatory requirements throughout the business lifecycle.
The platform offers services for business formation, licensing, registered agent services, annual reports, entity management, tax registrations, and compliance software that helps businesses track filing deadlines and regulatory obligations. It serves businesses, nonprofits, and organizations operating across one or multiple U.S. states.
For Builders, Harbor Compliance turns regulatory complexity into a manageable business system.
Why It Matters for Builders
Builders want to focus on customers.
Not paperwork.
But compliance isn't optional.
It's foundational.
As companies scale, regulatory responsibilities increase exponentially.
Managing them manually creates unnecessary risk.
Harbor Compliance helps entrepreneurs organize compliance into repeatable workflows.
This creates leverage.
Instead of tracking deadlines with spreadsheets and calendar reminders, founders can centralize compliance activities and reduce the likelihood of costly oversights.
The result is greater confidence, smoother expansion, and more time spent building the business.
3 Practical Use Cases
Use Case #1: Starting a New Business
Problem
New entrepreneurs are unsure which registrations and filings are required.
How Harbor Compliance Helps
The platform assists with business formation, registrations, and foundational compliance requirements.
Business Outcome
A smoother business launch with fewer administrative headaches.
Use Case #2: Expanding Into Multiple States
Problem
Growing businesses struggle to keep up with different state regulations.
How Harbor Compliance Helps
Compliance services help manage registrations, licenses, and filings across multiple jurisdictions.
Business Outcome
Simplified expansion and reduced compliance risk.
Use Case #3: Managing Ongoing Compliance
Problem
Businesses miss renewal deadlines and annual filing requirements.
How Harbor Compliance Helps
Centralized compliance tracking and managed services help businesses stay organized.
Business Outcome
Reduced administrative burden and improved regulatory compliance.
CEO Growth Hack
Most entrepreneurs think compliance is paperwork.
The smartest entrepreneurs know compliance is infrastructure.
Customers rarely notice great compliance.
But regulators certainly notice poor compliance.
The mindset shift Harbor Compliance encourages is moving from reactive filing to proactive business management.
Instead of asking:
"What paperwork is due this month?"
Ask:
"How do we build systems that keep our business compliant automatically?"
This is how Builders become Architects.
Builders chase deadlines.
Architects build systems.
Builders react to regulations.
Architects prepare for growth.
The companies that scale successfully don't just invest in sales and marketing.
They invest in the operational foundation that supports sustainable growth.
Key Benefits
- Simplifies business compliance
- Manages business licenses and registrations
- Tracks annual reports and filing deadlines
- Supports multi-state business expansion
- Provides registered agent services
- Helps organize entity management
- Reduces compliance risk
- Saves administrative time
Best For
- Entrepreneurs
- Founders
- CEOs
- Startups
- Small Business Owners
- Growing Companies
- Nonprofit Organizations
- Multi-State Businesses
- Agency Owners
- Professional Service Firms
CEO Nugget
Growth creates opportunity—but only strong operational systems allow you to keep it.
Ready to Simplify This?
If you're spending too much time managing compliance requirements or preparing to expand your business, Harbor Compliance can help streamline your regulatory obligations so you can spend more time growing your company and less time worrying about deadlines.
Honey: Save Money Automatically While Shopping Online
Business Website Address : ceohack.co/refer/honey
What Is Honey?
Honey is a free browser extension and shopping assistant that helps users save money by automatically finding and applying coupon codes at checkout. It also offers price tracking, shopping rewards, and deal alerts, making it easier to find savings across thousands of online retailers.
Honey: Let Savings Find You Instead of Searching for Them
The Problem
You've filled your shopping cart.
You're ready to check out.
Then you wonder...
"Is there a coupon code I'm missing?"
Many shoppers spend valuable time searching the internet for discounts.
Some codes don't work.
Others have expired.
Sometimes you simply give up and pay full price.
The challenge isn't finding great products.
It's making sure you're getting the best available deal.
What Is Honey?
Honey is a browser extension and shopping tool that automatically searches for and applies eligible coupon codes during online checkout.
It also includes features such as price tracking, deal alerts, and shopping rewards that help users make more informed purchasing decisions.
For Builders, Honey simplifies online shopping by helping reduce unnecessary spending with minimal effort.
Why It Matters for Builders
Builders understand that every dollar saved contributes to business growth.
Whether you're purchasing software subscriptions, office supplies, marketing tools, or equipment, small savings can add up over time.
Honey automates one of the most repetitive parts of online shopping—searching for discounts.
This creates leverage.
Instead of manually hunting for promo codes before every purchase, entrepreneurs can focus on their business while Honey checks for available savings in the background.
The result is a faster checkout experience and more opportunities to reduce expenses.
3 Practical Use Cases
Use Case #1: Automatically Applying Coupon Codes
Problem
Finding valid discount codes can be time-consuming and frustrating.
How Honey Helps
Honey automatically tests available coupon codes during checkout.
Business Outcome
Potential savings without manual searching.
Use Case #2: Tracking Product Prices
Problem
Shoppers don't always know whether now is the best time to buy.
How Honey Helps
Price tracking and alerts notify users when prices change on selected items.
Business Outcome
More informed purchasing decisions.
Use Case #3: Saving on Business Purchases
Problem
Businesses regularly buy software, equipment, and office supplies online.
How Honey Helps
Automatic coupon searches may reduce the cost of eligible online purchases.
Business Outcome
Lower operating expenses and better budget management.
CEO Growth Hack
Most entrepreneurs focus on increasing revenue.
The smartest entrepreneurs also reduce unnecessary expenses.
Saving money isn't only about spending less.
It's about spending smarter.
Small savings made consistently can create meaningful long-term value.
The mindset shift Honey encourages is moving from hoping for discounts to automatically looking for them.
Instead of asking:
"Is there a coupon somewhere?"
Ask:
"Why not let technology check for me?"
This is how Builders become Architects.
Builders spend wisely.
Architects optimize every purchase.
Builders accept listed prices.
Architects look for opportunities to save.
The businesses that grow sustainably pay attention to both income and expenses.
Key Benefits
- Automatically finds and applies coupon codes
- Price tracking and deal alerts
- Saves time during online shopping
- Browser extension for easy use
- Shopping rewards on eligible purchases
- Helps reduce online shopping costs
- Supports thousands of online retailers
- Simple and free to install
Best For
- Entrepreneurs
- Founders
- CEOs
- Small Business Owners
- Ecommerce Shoppers
- Freelancers
- Remote Professionals
- Families
- Students
- Anyone who shops online regularly
CEO Nugget
Growing a business isn't only about earning more—it's also about spending wisely on the things you already buy.
Ready to Simplify This?
If you shop online regularly for business or personal needs, Honey can help you save time and potentially reduce costs by automatically applying eligible coupons, tracking prices, and helping you make smarter purchasing decisions.
Hello Bar: Convert More Website Visitors Into Leads, Subscribers, and Customers
Business Website Address : ceohack.co/refer/hello-bar
What Is Hello Bar?
Hello Bar is a website conversion optimization platform that helps businesses capture leads, grow email subscribers, promote offers, and increase conversions using customizable popups, announcement bars, sliders, page takeovers, and call-to-action forms. It enables website owners to engage visitors at the right moment without requiring complex development.
Hello Bar: Turn More Website Visitors Into Customers
The Problem
Most websites have a silent problem.
Visitors arrive.
Browse a page.
Read some content.
Then leave.
No email.
No purchase.
No inquiry.
No return visit.
Every day, businesses lose potential customers simply because they never asked visitors to take the next step.
The challenge isn't getting more traffic.
It's converting the traffic you already have.
What Is Hello Bar?
Hello Bar is a website conversion tool that allows businesses to display targeted banners, popups, sliders, full-page messages, and lead capture forms based on visitor behavior.
Instead of hoping visitors take action on their own, Hello Bar presents relevant calls to action that encourage email signups, purchases, bookings, downloads, or other business goals.
For Builders, it transforms passive website traffic into measurable business opportunities.
Why It Matters for Builders
Builders invest significant time attracting visitors.
SEO.
Advertising.
Social media.
Email marketing.
But traffic alone doesn't generate revenue.
Conversions do.
Hello Bar helps entrepreneurs guide visitors toward meaningful actions before they leave the website.
This creates leverage.
Instead of constantly spending more on acquiring traffic, founders improve the value of existing traffic by increasing conversion opportunities.
The result is more leads, larger email lists, and stronger marketing performance.
3 Practical Use Cases
Use Case #1: Growing an Email List
Problem
Website visitors leave without subscribing.
How Hello Bar Helps
Lead capture forms encourage visitors to join email lists with targeted offers.
Business Outcome
Steady subscriber growth and improved audience ownership.
Use Case #2: Promoting Special Offers
Problem
Important promotions go unnoticed by website visitors.
How Hello Bar Helps
Announcement bars and popups highlight discounts, events, or limited-time campaigns.
Business Outcome
Higher visibility and increased campaign conversions.
Use Case #3: Increasing Website Conversions
Problem
Visitors often browse without taking action.
How Hello Bar Helps
Behavior-based calls to action appear at strategic moments during the visitor journey.
Business Outcome
More inquiries, sales, downloads, and customer engagement.
CEO Growth Hack
Most entrepreneurs focus on getting more visitors.
The smartest entrepreneurs focus on getting more value from every visitor.
If your website receives 10,000 visitors each month…
Increasing conversions by just a few percentage points can create hundreds of additional leads or customers.
Without increasing advertising spend.
The mindset shift Hello Bar encourages is moving from traffic generation to conversion optimization.
Instead of asking:
"How do we get more visitors?"
Ask:
"How do we help more visitors take action?"
This is how Builders become Architects.
Builders chase traffic.
Architects build conversion systems.
Builders count visitors.
Architects create customers.
The businesses that grow efficiently don't always attract the most traffic.
They simply convert more of the traffic they already have.
Key Benefits
- Captures more leads
- Grows email subscriber lists
- Promotes special offers
- Creates customizable popups and banners
- Increases website conversions
- Supports targeted visitor messaging
- Requires little to no coding
- Helps maximize existing website traffic
Best For
- Entrepreneurs
- Founders
- CEOs
- Bloggers
- Ecommerce Businesses
- SaaS Companies
- Marketing Teams
- Digital Agencies
- Content Creators
- Small Business Owners
CEO Nugget
The easiest customer to acquire is often the visitor who's already on your website.
Ready to Simplify This?
If you want to turn more of your website visitors into subscribers, leads, and paying customers, Hello Bar gives you simple, customizable tools to promote offers, capture emails, and optimize conversions—helping every visitor become a bigger opportunity.
HighLevel: Replace Your Stack of Marketing Tools With One Growth Platform
Business Website Address : ceohack.co/refer/highlevel
What Is HighLevel?
HighLevel is an all-in-one marketing, sales, CRM, and business automation platform designed for agencies, entrepreneurs, and service-based businesses. It helps organizations manage leads, automate customer communication, build websites and funnels, schedule appointments, and centralize client management from a single platform.
HighLevel: Replace Your Stack of Marketing Tools With One Growth Platform
The Problem
Growth creates complexity.
What starts as one tool quickly becomes ten.
One platform for email marketing.
Another for CRM.
Another for scheduling.
Another for landing pages.
Another for forms.
Another for automation.
Another for texting.
Another for reviews.
Another for reporting.
Before long, entrepreneurs are spending more time managing software than managing the business.
Information becomes scattered.
Workflows break.
Integrations fail.
Teams waste time switching between platforms.
The problem isn't having too many customers.
It's having too many disconnected systems.
What Is HighLevel?
HighLevel is an all-in-one business platform that combines CRM, marketing automation, communication tools, sales funnels, websites, appointment scheduling, and customer management into a centralized system.
Instead of relying on multiple disconnected applications, businesses can manage much of their customer journey from one platform.
For Builders, HighLevel provides the operational infrastructure needed to simplify growth.
Why It Matters for Builders
Builders often build businesses one tool at a time.
Eventually those tools become the business.
Every new subscription adds complexity.
Every integration introduces risk.
Every disconnected workflow creates inefficiency.
HighLevel helps entrepreneurs simplify operations by bringing core business activities into one environment.
This creates leverage.
Instead of managing software, founders can manage customer relationships.
Instead of fixing integrations, they can improve customer experiences.
The result is greater operational visibility, stronger automation, and more time focused on growth.
3 Practical Use Cases
Use Case #1: Managing Leads From One Place
Problem
Leads arrive from multiple sources, making follow-up inconsistent.
How HighLevel Helps
Customer information and communication are centralized in a single CRM.
Business Outcome
Better lead management and higher conversion potential.
Use Case #2: Automating Customer Communication
Problem
Businesses spend hours manually following up with prospects and clients.
How HighLevel Helps
Automated communication workflows help maintain consistent customer engagement.
Business Outcome
Improved efficiency and stronger customer relationships.
Use Case #3: Simplifying Business Operations
Problem
Managing multiple software subscriptions creates unnecessary complexity.
How HighLevel Helps
Marketing, sales, and customer management tools operate from one platform.
Business Outcome
Reduced operational overhead and improved team productivity.
CEO Growth Hack
Most entrepreneurs think they need more software.
The smartest entrepreneurs know they need fewer systems that work together.
Complexity doesn't create scale.
Systems create scale.
Every disconnected tool creates another decision.
Another login.
Another integration.
Another potential failure point.
The mindset shift HighLevel enables is moving from tool collection to business infrastructure.
Instead of asking:
"What software should we add next?"
Ask:
"What systems can we simplify?"
This is how Builders become Architects.
Builders solve problems with more tools.
Architects solve problems with better systems.
Builders manage software.
Architects manage businesses.
The companies that scale efficiently are often the ones that eliminate unnecessary complexity before it slows growth.
Key Benefits
- Centralizes marketing and sales operations
- Improves lead management
- Automates customer communication
- Reduces software complexity
- Supports business scalability
- Increases operational efficiency
- Creates consistent customer experiences
- Simplifies business management
Best For
- Entrepreneurs
- Founders
- CEOs
- Marketing Agencies
- Consultants
- Coaches
- Service-Based Businesses
- Sales Teams
- Digital Marketers
- Growing Small Businesses
CEO Nugget
Your business becomes easier to scale when your systems work together instead of working against each other.
Ready to Simplify This?
If you're juggling multiple marketing and sales tools that don't communicate well, HighLevel can help create a unified business operating system so you can spend more time growing your business and less time managing software.







