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The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all cases and examples in the book, bringing their stories up to the present time
- Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
Otter.ai is a web application which provides speech to text transcription. Otter converts live speaking into a written transcription. A consumer evaluation reported that the app's operators make no promises of privacy. Otter was trained with machine learning on millions of hours of audio recordings.
You Are a Media Company Course is packed with over 10 hours of content that helps entrepreneurs, startups founders, business owners and entrepreneurs build their own media companies. Whether you know it or not, you are in the media business and if you are a CEO, entrepreneur, business owner or marketing professional, your job is to create and generate content, information and a way to connect with your ideal client or customer to reach your goals.
This course is great for
- Entrepreneurs and business owners who are looking to generate more sales and opportunities.
- Solopreneurs and brands looking to increase their visibility.
- Organizations that are looking to increase their visibility by leveraging various digital tools.
- Leaders and innovators looking to distinguish their products or services.
- Marketing professionals that are looking to focus their marketing efforts and searching for a strategic way to reach their goals.
Get booked on great podcasts to expand your reach and audience. PodcastGuests.com connects podcasters with experts, authors, and other podcasters.
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This 16 page coloring book is for CEOs, entrepreneurs and business owners to relax and harness their creativity.
This collaborative book features inspiration Each page of the book features the following brands--I AM Coloring, Blue 16 Media, I AM CEO, Still Work 2 Do, Leash Talk, DR1VEN Brand and more.
Studies have shown that adult coloring can reduce stress, increase motor skills, improve sleep, improve focus and help with relaxation. With the disruption and change happening in our world, we hope this is something that helps you stay peaceful and healthy mentally and emotionally.
Also includes a pack with 4 crayons.
Get the electronic version at CBNation and Iamcoloring.com
Get the physical version at Dr1ven.co and Iamcoloring.com
Find the perfect stock photos, images and vectors for your project. Quickly search over 131 million images including free and public domain images.
Squarespace is the all-in-one solution for anyone looking to create a beautiful website. Domains, eCommerce, hosting, galleries, analytics, and 24/7 support
WeWork is an American company that provides shared workspaces for technology startup subculture communities, and services for entrepreneurs, freelancers, startups, small businesses and large enterprises. Founded in 2010, it is headquartered in New York City.
WeWork is the platform for creators. We provide everything you need to make a life, not just a living.
WeWork’s mission is to create a world where people work to make a life, not just a living.
Write SEO optimized marketing copy for blogs, essays, Facebook ads, Google Ads, Quora answers, and sales emails to increase clicks, conversions, and sales.