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Logo of Audible showing the word "audible" in white, accompanied by a yellow and orange sound wave icon on a dark gray background.
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Audible, an Amazon company, has the world’s largest selection of audiobooks and original ad-free audio shows. Whatever your passion, your interests, or favorite authors, there’s a perfect listen for you.

Listen to great storytelling narrated by A-list celebrities or audiobooks about A-list celebrities. Turn a chair into the best seat in the house while you listen to a full-cast performance. Turn everyday jogs into adventures. With our free app, audiobooks go where you go. Even if you switch devices, you’ll never lose your place.

Start your free 30-day trial

✓  Free membership for 30 days with 1 audiobook + 2 Audible Originals.

✓  After trial, 3 titles each month: 1 audiobook + 2 Audible Originals.

✓  Exclusive audio-guided wellness programs.

How to use this Hack?

  • Download your favorite audiobook and listen to some of your favorite audiobooks. You can listen at a faster speed (e.g. 2x or 3x speed)
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The logo features the word "instasize" in bold, black, lowercase letters against a white background.
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Instasize is the photo editor and video editing toolkit for creatives. Easily edit photos and videos with premium photo filters, picture borders, collage maker, retouch tools, format photo resizer and so much more.

Join over 500,000 social content creators

Create

Use advanced filters and editing tools to make engaging photos and videos

Learn

Access exclusive tips and tutorials from social influencers and experts

Grow

Stand out from the noise and build your audience with visual content

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Google Voice logo with the Google name above and a green chat bubble containing a white telephone icon below.
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A Google Voice number gives users one number that can receive calls from all of their various phones. Users can customize their account so that when someone calls a user's Google Voice phone number, it can ring on all of their phones, or just certain phones that a user selects.

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Google Keyword Planner logo with the word "Google" in blue, red, yellow, and green letters, and "Keyword Planner" in grey text beneath it.
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Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time.

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A black and white hexagonal logo with a large letter "G" and the word "GRAVITY" underneath it.
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Gravity Forms is the Easiest Tool to Create Advanced Forms for Your WordPress-Powered Website.

Gravity Forms is a WordPress plugin used originally for contact forms, but in a more general sense, it allows site owners to create forms to collect information. Gravity Forms can be used for contact forms, WordPress post creation, calculators, employment applications and more.

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The image shows a logo with the text "DR1VEN BRAND" in blue, where the "I" is replaced by a red "1." The letter "D" is within a red square, and a blue arrow forms a circular shape around the text.
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Motivational content and gear like t-shirts, hats and even socks to inspire the business community.

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A person's hand holding the book "Good to Great" by Jim Collins against a black background. The book has a bright red cover with white and yellow text.
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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

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AppSumo logo displaying the word 'AppSumo' in bold, dark letters with an uppercase 'A' at the beginning.
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Top software deals for entrepreneurs at incredible prices. Discover the latest productivity, marketing, and content tools for your business.

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Dropbox logo featuring a blue open box icon on the left and the word "Dropbox" in black text on the right against a light gray background.
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Dropbox is a modern workspace designed to reduce busywork-so you can focus on the things that matter. Sign in and put your creative energy to work.

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Insight Timer
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Insight Timer is a smartphone app and online community for meditation. The app features guided meditations, music and talks posted by contributing experts.

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