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Search millions of royalty free stock images, photos, videos, and music. Get inspired by 1000s of new, high-resolution stock images added daily.

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Record, transcribe, edit, mix, collaborate, and master your audio and video with Descript. Download for free →.

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Integrated email marketing, marketing automation, and small business CRM. Save time while growing your business with sales automation.

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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

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A Step-by-Step Guide to Building Your Brand and Reaching Your Target Market

This step-by-step guide will show you how to develop a brand that sends the right message and how to identify and locate the audiences who need to know about it. Plus, it will teach you the psychological tricks you can layer in to get your audience to notice you. We live in a world of a lot of distractions. Learn how to cut through that so you can get your message across!

No matter where you are marketing your business or what tools you are using, this information is critical for building your ideal audience and ultimately creating a profitable business.

Create Your Most Profitable Marketing Strategy

This course is all about learning how to get the most from every lead. The most loyalty. The most revenue. The most referrals.

You will learn how to map out the marketing funnel for your business so you have a concrete plan for growing each lead in your pipeline to the maximum potential. You will create the visual for your business that shows you the calls to action you need to make at each step in the process to keep your customers - and your business - moving forward.

If you want to generate more revenue in your business and be more efficient about doing it, this is the course for you!

3 Ways to Generate New Leads on a Budget

This course takes a deeper dive into referral building, partnership marketing, and online marketing to help you create a smart, solid tactical plan for your business that is set-up to maximize your conversions in the long run.

If you are looking for ways to grow your audience that are realistic for where your business is right now, this course is for you.

How to Win at Social Media (even with no budget!)

This course explains how to build strong relationships with your social media marketing so you can drive the most traffic and create engagement that will position you as a trusted expert in your industry. I will guide you through developing your social media marketing plan so you can turn heads and get new clients.

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Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

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Audible, an Amazon company, has the world’s largest selection of audiobooks and original ad-free audio shows. Whatever your passion, your interests, or favorite authors, there’s a perfect listen for you.

Listen to great storytelling narrated by A-list celebrities or audiobooks about A-list celebrities. Turn a chair into the best seat in the house while you listen to a full-cast performance. Turn everyday jogs into adventures. With our free app, audiobooks go where you go. Even if you switch devices, you’ll never lose your place.

Start your free 30-day trial

✓  Free membership for 30 days with 1 audiobook + 2 Audible Originals.

✓  After trial, 3 titles each month: 1 audiobook + 2 Audible Originals.

✓  Exclusive audio-guided wellness programs.

How to use this Hack?

  • Download your favorite audiobook and listen to some of your favorite audiobooks. You can listen at a faster speed (e.g. 2x or 3x speed)
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Corpnet is the smartest, most affordable, reliable, and convenient way to start a business and ensure good standing and corporate compliance.

Starting a Business?: Corpnet will prepare and file the documents necessary to start your business in any state. Incorporate a business, form an LLC (Limited Liability Company), or File a DBA (Sole Proprietor) in any state or county in the U.S.

Already in Business?: Corpnet will send you alerts when your annual reports and other business filings are due. Filing an annual report, changing a company name, or preparing corporate minutes is just a few clicks away. Maintain your Corporate Compliance and Corporate Standing with Corpnet’s Corporate Compliance Tool – the B.I.Z. (Business Information Zone) ™

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Use Hotjar's Heatmaps, Recordings, Surveys, Feedback & User Testing To Spot Roadblocks!

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Audacity is an easy-to-use, multi-track audio editor and recorder for Windows, Mac OS X, GNU/Linux and other operating systems. Developed by a group of volunteers as open source.

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