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Cover of the book "The Personal MBA: Master the Art of Business" by Josh Kaufman, featuring an origami crane made of dollar bills, endorsements, and a note of it being a revised and expanded edition.
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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.


Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.

The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.

Inside you'll learn concepts such as:

The 5 Parts of Every Business
: You can understand and improve any business, large or small, by focusing on five fundamental topics.

The 12 Forms of Value
: Products and services are only two of the twelve ways you can create value for your customers.

4 Methods to Increase Revenue
: There are only four ways for a business to bring in more money. Do you know what they are?

Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.

The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

A laptop and various mobile devices display screens of the Basecamp project management software interface against a purple background. The Basecamp logo is centered below the devices.
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Basecamp is a project management app that you can access in your browser and on your phone. It gives you the tools you need to set up to-dos, a schedule, create and upload documents and files, message and chat with your colleagues, and check in regularly with your group—all in one place!

Whether you are working alone and need to get organized with your work or use it to collaborate on a project, with work or something personal, Basecamp makes it easy. It’s quick to set up and if you are consistent in using it it should make communication with your team a lot easier. Especially teams that are virtual.

An additional feature with an upgrade is the ability to deal with clients within Basecamp. You can add them in and give them limited viewing/editing rights, but make them an integral part of your work.

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Logo displaying the text "fotolia" in lowercase letters, with "foto" in gray and "lia" in green, prefixed by a green icon resembling two interlocking rings.
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Search 214 million royalty-free stock photos, EPS vector art illustrations and HD video footage.

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Upwork logo featuring the word "upwork" with the first two letters in green and the rest in black, set against a transparent background.
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Upwork connects businesses of all sizes to freelancers, independent professionals, and agencies for all their hiring needs.

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The image shows the Keap logo, with the word "keap" in bold white lowercase letters on a solid green background.
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Keap is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce. It is based in Chandler, Arizona.

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HighLevel logo featuring three upward arrows in yellow, blue, and green, next to the text "HighLevel" in bold black font on a white background.
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All-In-One Sales & Marketing Platform Built For Agencies, By An Agency.

Building The Agency Engine

All the tools you need in one platform without having to "duct-tape" multiple platforms together!

  • CAPTURE - Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more!
  • NURTURE - Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more!
  • CLOSE - Use our built in tools to collect payments, schedule appointments, and track analytics!
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Orange and white "namecheap" logo on a dark gray background.
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Namecheap, Inc. is an ICANN-accredited registrar, which provides services on domain name registration, and offers for sale domain names that are registered to third parties. It is also a web hosting company, based in Phoenix, Arizona.

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Logo of Google Alerts, featuring the word "Google" in multi-colored letters and "Alerts" in blue below it.
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Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term.

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SEMrush logo featuring stylized orange text with a flame-like design element.
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SEMrush offers solutions for SEO, PPC, content, social media and competitive research. Trusted by over 6000000 marketers worldwide.

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Two smartphones displaying the pzizz app, showing options for Sleep, Nap, Focus, and a quote about balance. The background is a dark starry night sky with the pzizz logo on the left.
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Sleep at the push of a button! Get the world's most advanced app for sleep and power naps. Fall asleep fast, stay asleep, and wake up feeling refreshed.

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