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Wix

Wix
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Create a free website with Wix.com. Choose a stunning template and customize anything with the Wix website builder—no coding skills needed.

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PodcastPage
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Podcastpage is the website builder you’ve been looking for. Grow your podcast, save time & increase your show's visibility. No coding required

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Good to Great: Why Some Companies Make the Leap…And Others Don't
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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

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Grammarly
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At Grammarly, we strive to help people understand one another, whenever and wherever they communicate. Every day, 30 million people around the world use our AI-powered product to strengthen their writing and say what they really mean. Our writing assistant supports clean, mistake-free writing while offering suggestions that go way beyond grammar.

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Midjourney
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Join the Midjourney community on Discord or the Web, where thousands collaborate to create new worlds, fantastic characters, and unique imagery from short text descriptions.

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SEMRush
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SEMrush offers solutions for SEO, PPC, content, social media and competitive research. Trusted by over 6000000 marketers worldwide.

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Blubrry
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Streamline podcast publishing workflow while utilizing Blubrry's top-tier content delivery network, all from within your website.

Podcast Hosting by Blubrry is highly optimized for those using WordPress with the PowerPress plugin, but you can also use our hosting with any publishing platform. Remain 100 percent in control of your podcast brand with Blubrry.

PowerPress is the No. 1 podcasting plugin available on WordPress.org. Our free plugin has key podcasting features such as iTunes compliant RSS feeds, subscribe tools including a subscribe sidebar widget and subscribe page template, in-page media players, podcast SEO tools and more!

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Google Analytics
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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

AI Content Detector
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If your content reads like it was entirely produced by AI, it may affect how search engines rank it. Use our free detector to check up to 1,500 characters, and decide if you want to make adjustments before you publish.

AI content detection is only available in the Writer app as an API, and is limited to checks of 1,500 characters at a time.

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Harbor Compliance
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Founded by a team of government licensing specialists and technology trailblazers, Harbor Compliance is a leading provider of compliance solutions for companies of all types and sizes. Since 2012, we have helped more than 25,000 clients apply for, secure, and maintain licensing across all industries.

 

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