Directory

A Step-by-Step Guide to Building Your Brand and Reaching Your Target Market

This step-by-step guide will show you how to develop a brand that sends the right message and how to identify and locate the audiences who need to know about it. Plus, it will teach you the psychological tricks you can layer in to get your audience to notice you. We live in a world of a lot of distractions. Learn how to cut through that so you can get your message across!

No matter where you are marketing your business or what tools you are using, this information is critical for building your ideal audience and ultimately creating a profitable business.

Create Your Most Profitable Marketing Strategy

This course is all about learning how to get the most from every lead. The most loyalty. The most revenue. The most referrals.

You will learn how to map out the marketing funnel for your business so you have a concrete plan for growing each lead in your pipeline to the maximum potential. You will create the visual for your business that shows you the calls to action you need to make at each step in the process to keep your customers - and your business - moving forward.

If you want to generate more revenue in your business and be more efficient about doing it, this is the course for you!

3 Ways to Generate New Leads on a Budget

This course takes a deeper dive into referral building, partnership marketing, and online marketing to help you create a smart, solid tactical plan for your business that is set-up to maximize your conversions in the long run.

If you are looking for ways to grow your audience that are realistic for where your business is right now, this course is for you.

How to Win at Social Media (even with no budget!)

This course explains how to build strong relationships with your social media marketing so you can drive the most traffic and create engagement that will position you as a trusted expert in your industry. I will guide you through developing your social media marketing plan so you can turn heads and get new clients.

The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

• Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
• The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
• A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
• The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

ChatGPT is a natural language processing tool driven by AI technology that allows you to have human-like conversations and much more with a chatbot. The language model can answer questions, and assist you with tasks such as composing emails, essays, and code.

Usage is currently open to public free of charge because ChatGPT is in its research and feedback-collection phase. As of Feb. 1, there is also a paid subscription version called ChatGPT Plus.