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Cover of the book "The Personal MBA: Master the Art of Business" by Josh Kaufman, featuring an origami crane made of dollar bills, endorsements, and a note of it being a revised and expanded edition.
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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.


Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.

The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.

Inside you'll learn concepts such as:

The 5 Parts of Every Business
: You can understand and improve any business, large or small, by focusing on five fundamental topics.

The 12 Forms of Value
: Products and services are only two of the twelve ways you can create value for your customers.

4 Methods to Increase Revenue
: There are only four ways for a business to bring in more money. Do you know what they are?

Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.

The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.

Loom logo featuring a red, circular, intertwined design next to the word "loom" in black text on a white background with a red-orange wave design at the bottom.
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Easy and free screen recorder for Mac, Windows, and Chromebooks. Record your camera and screen with audio directly from your Chrome browser and share

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ThemeForest logo featuring a minimalist design with a brown semi-circle and a black square, resembling an open book, followed by the word "themeforest" in lowercase black letters.
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Discover 1000s of premium WordPress themes & website templates, including multipurpose and responsive Bootstrap templates, email templates & HTML.

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Promotional image for a guide titled "100+ Ways You Can Use a Virtual Assistant (VA)" highlighting benefits of hiring virtual assistants. The guide is available at cbnation.co.
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This guide helps you understand the impact that hiring a virtual assistant can have on your organization.

Learn the following:

  • How Gresham Harkless used virtual assistants to grow Blue 16 Media and CBNation
  • 100+ ways you can use a virtual assistant (VA)
  • 16 best practices for hiring a virtual assistant
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The image shows a logo with the text "DR1VEN BRAND" in blue, where the "I" is replaced by a red "1." The letter "D" is within a red square, and a blue arrow forms a circular shape around the text.
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Motivational content and gear like t-shirts, hats and even socks to inspire the business community.

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MyCorporation logo featuring a blue diamond design on the left and the text "MyCorporation entrepreneurs welcome" on the right.
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MyCorporation makes starting and maintaining a business easier. We'll help you form a corporation or limited liability company online in just a few minutes.

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Logo of SE Ranking with a blue chart icon on the left and the name "SE Ranking" in blue and black text to the right.
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SE Ranking is a reliable SEO platform for solving any SEO task. Accurate data, intuitive dashboards, and hassle-free reporting come at an affordable price.

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Logo of ClickFunnels depicting a stylized funnel in a web browser window with the text "click funnels" below.
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Use ClickFunnels™ To Quickly Create High-converting Sales & Marketing Funnels. Start Your Free 14-day Trial Today To Start Automating Your Business. Incredible Community. Powerful Email Automation. Tons of Free Training. Dozens of Integrations.

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Screenshot showing Pipedrive CRM interface on a smartphone and laptop screen, displaying details of a merger deal and sales pipeline with different stages.
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Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business.

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Book cover of "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne, featuring a blue ocean background and text highlighting over 4 million copies sold worldwide.
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The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

  • A new preface by the authors: Help! My Ocean Is Turning Red
  • Updates on all cases and examples in the book, bringing their stories up to the present time
  • Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years

 

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

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