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A person's hand holding the book "Good to Great" by Jim Collins against a black background. The book has a bright red cover with white and yellow text.
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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

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Image with text promoting the Podcast Guest Collaboration Community, brought to you by PODCASTCOLLABCLUB.COM, encouraging visitors to click for more information. A microphone is visible in the lower-left corner.
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Are you looking to appear as a guest on a podcast or looking to find guests for a podcast you host?
Are you ready to establish real relationships and collaborations with others in a heart-centered community?
If you answered ‘yes’ to both of these questions, you are in the right place!
We would love for you to join our Podcast Guest Collaboration Community that allows you to genuinely connect with others to find podcast guests for your podcast and/or to find podcasts to be a guest on. Other speaking platforms (Facebook Lives, YouTube videos, etc.) are welcome too.
Graphic with the word "TRANSCRIPT" in bold text and "Video or Podcast" below it, featuring an abstract design of a microphone surrounded by various lines and shapes at the top.
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Transcripts, summaries, social media posts and more for any video, audio, or podcast!

A person sits cross-legged in a meditative pose, hands resting on knees with thumbs and index fingers touching, symbolizing meditation or mindfulness.
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Classic rideshare app for driving people around your city; offers bonus services like bike and scooter sharing in some locations. Delivers food from local restaurants; lets you deliver by car, scooter, or bicycle in most cities.

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A laptop and various mobile devices display screens of the Basecamp project management software interface against a purple background. The Basecamp logo is centered below the devices.
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Basecamp is a project management app that you can access in your browser and on your phone. It gives you the tools you need to set up to-dos, a schedule, create and upload documents and files, message and chat with your colleagues, and check in regularly with your group—all in one place!

Whether you are working alone and need to get organized with your work or use it to collaborate on a project, with work or something personal, Basecamp makes it easy. It’s quick to set up and if you are consistent in using it it should make communication with your team a lot easier. Especially teams that are virtual.

An additional feature with an upgrade is the ability to deal with clients within Basecamp. You can add them in and give them limited viewing/editing rights, but make them an integral part of your work.

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Logo of Cision PRWeb, featuring white text on a blue geometric background.
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Cision PRWeb is the leader in online news distribution and publicity. It offers various online press release packages, enabling users of all kinds to increase the web visibility of their news, reach new audiences, stand out in search, and drive traffic to their websites. Cision PRWeb distributes online press releases to a powerful online syndication network, targeted lists of industry-specific journalists and your brand’s integrated social media networks. Following distribution, Cision PRWeb provides detailed analytics that measure the impact and reach of online news releases.

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Cover of the book "The 12 Week Year" by Brian P. Moran and Michael Lennington, subtitled "Get More Done in 12 Weeks Than Others Do in 12 Months," published by Wiley.
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Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.

  • Explains how to leverage the power of a 12-week year to drive improved results in any area of your life
  • Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness
  • Authors are leading experts on execution and implementation

Turn your organization's idea of a year on its head, and speed your journey to success.

The image shows the cover of the book "Atomic Habits" by James Clear placed on a wooden surface. The subtitle reads, "An Easy & Proven Way to Build Good Habits & Break Bad Ones.
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Tiny Changes, Remarkable Results

No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights.

Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.

Learn how to:

  • make time for new habits (even when life gets crazy);
  • overcome a lack of motivation and willpower;
  • design your environment to make success easier;
  • get back on track when you fall off course;

...and much more.

Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

The image shows a book titled "The 10X Rule" by Grant Cardone. The cover is white with black and yellow text.
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Achieve "Massive Action" results and accomplish your business dreams!

While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business cliches and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.

  • Learn the "Estimation of Effort" calculation to ensure you exceed your targets
  • Make the Fourth Degree a way of life and defy mediocrity
  • Discover the time management myth
  • Get the exact reasons why people fail and others succeed
  • Know the exact formula to solve problems

Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

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Logo of SE Ranking with a blue chart icon on the left and the name "SE Ranking" in blue and black text to the right.
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SE Ranking is a reliable SEO platform for solving any SEO task. Accurate data, intuitive dashboards, and hassle-free reporting come at an affordable price.

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