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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

A Step-by-Step Guide to Building Your Brand and Reaching Your Target Market

This step-by-step guide will show you how to develop a brand that sends the right message and how to identify and locate the audiences who need to know about it. Plus, it will teach you the psychological tricks you can layer in to get your audience to notice you. We live in a world of a lot of distractions. Learn how to cut through that so you can get your message across!

No matter where you are marketing your business or what tools you are using, this information is critical for building your ideal audience and ultimately creating a profitable business.

Create Your Most Profitable Marketing Strategy

This course is all about learning how to get the most from every lead. The most loyalty. The most revenue. The most referrals.

You will learn how to map out the marketing funnel for your business so you have a concrete plan for growing each lead in your pipeline to the maximum potential. You will create the visual for your business that shows you the calls to action you need to make at each step in the process to keep your customers - and your business - moving forward.

If you want to generate more revenue in your business and be more efficient about doing it, this is the course for you!

3 Ways to Generate New Leads on a Budget

This course takes a deeper dive into referral building, partnership marketing, and online marketing to help you create a smart, solid tactical plan for your business that is set-up to maximize your conversions in the long run.

If you are looking for ways to grow your audience that are realistic for where your business is right now, this course is for you.

How to Win at Social Media (even with no budget!)

This course explains how to build strong relationships with your social media marketing so you can drive the most traffic and create engagement that will position you as a trusted expert in your industry. I will guide you through developing your social media marketing plan so you can turn heads and get new clients.

Design Pickle is a subscription creative services platform that empowers brands to produce graphics at scale. Founded in Scottsdale, Arizona, Design Pickle was created to deliver reliable, affordable, and scalable creative content to any business.